Brand identity, user interface, and marketing website for Sealogical – a yacht management app used by some of the world’s largest superyachts.
An effortless user experience
By focusing on simplicity and clarity, we developed an intuitive user interface that appealed to busy yacht owners, captains and crew.
From paper to digital
Sealogical is designed to support users moving from traditional paper-based methods of yacht management to a digital system that is easy to adopt, and opens up more time to focus on the day-to-day running a busy vessel or fleet.
As well as the Sealogical app itself, we designed the marketing website to showcase the features and benefits of the product.
Our brand guidelines empowered Sealogical team to take the new brand to market, and to create events and new marketing initiatives.